12 Fun Ways To Use Bonjoro Videos In Your Business

If you’ve never heard of Bonjoro, let me introduce you to one of the easiest ways to stand out in someone’s inbox — with you.

Bonjoro is a video messaging tool that lets you record and send quick, personalized videos to your clients, leads, or students. No fancy setup required. You can do it straight from your phone or laptop, and it connects with a ton of tools you’re already using.

Let’s skip to the good part:
Bonjoro’s free plan now includes unlimited videos.
That means there’s zero excuse not to hit record and show up in the most personal, delightful way possible.

Whether you're onboarding, celebrating, nudging, or just saying hey, video builds connection in a way that plain text never could. It’s a little human magic in a noisy digital world.

So if you’re wondering how to start using it — or want some new ideas to try — here are 12 of my favorite reasons to pop in with a Bonjoro:

12 Times to Send a Video That’ll Make Someone’s Day (and Maybe Lead to a Referral Too)

There’s just something about video that makes everything feel a little more human. The smile. The tone. The messy bun and coffee cup. The real life of it all is just so good.

I’ve sent videos in my car, in between calls, with my disco ball background, on vacation and I think the cat has even made a cameo once or twice. The opens are HUGE, and the responses are even better. Every time, the response is something like: “Oh my gosh, this made me smile.” One time, a client responded from her vacation in Switzerland.

If you’re wondering when to send one, here are 12 of my go-to moments that make for the perfect pop-in:

1. When someone books a call on your calendar
Pop in with a quick “Hey, I saw your booking and I can’t wait to chat!” A 20-second video makes showing up feel less like a calendar appointment and more like catching up with a new friend.

2. When someone signs up for your program
They just took a leap – into your course, coaching, or community. Show up and say “welcome” like you mean it. Personalized videos in the inbox? Chef’s kiss.

3. To celebrate a birthday
One time someone sang “Happy Birthday” to me in a Bonjoro. Still not over it. Add confetti, a party hat, or just your real-deal smile and make their day.

4. To cheer on a client hitting a goal
She launched. He landed his first client. Whatever it is, pop in with a “YESSSS, YOU DID IT!” and maybe a small dance party.

5. To say hey, I was thinking about you
No pitch. No plan. Just a “Hey, you crossed my mind and I wanted to say hi.” True story: I once sent one of these and got a surprise referral three days later.

6. To send a holiday wish
I recorded a bunch of short “Merry Christmas!” videos last year sitting at my Christmas tree with a holiday sweater on and sent them out. People loved them. Like a modern greeting card, but more fun.

7. To follow up after a discovery call
Wrap up your chat with a quick thank-you and recap. It helps keep the connection warm and the momentum moving.

8. To welcome someone to your list
Your list just got a little more amazing. A quick hello from you makes a lasting impression — especially when everyone else is sending the same old “Thanks for subscribing” email.

9. To remind someone about a cart closing
Face-to-camera works wonders here. It’s like saying, “Hey, no pressure, but I didn’t want you to miss this.” (And it works better than another bold-font countdown timer.)

10. To thank a client after a project wraps
Say thanks. Celebrate what you built together. Remind them that the door’s open if/when they’re ready for more. It’s gratitude with a side of future possibility.

11. To re-engage a past client
It’s been a minute? That’s okay. A quick video update — “Hey! Here’s what I’m up to lately, and I’d love to hear what you’re working on too” — can open up the conversation again.

12. To send encouragement during a launch or project
They’re mid-launch. Or mid-meltdown. Either way, your “You’ve got this!” video might be exactly what they needed to hear today.

TL;DR?
Video makes things more personal. More memorable. And a whole lot more fun.

So go ahead — open your camera, don’t overthink it, and hit send.

You never know who needs to hear from you today. 💛

Yup. Affiliated. But the free account is still free.