If Your Funnel’s Not Converting, This May Be Why
Funnels can be a beautiful thing … when they’re built with strategy and clarity. But if you've been pouring time, energy, and tech into your funnel only to hear crickets, you're not alone. I’ve worked with so many smart entrepreneurs who have great offers, but their funnels are either confusing, overwhelming, or just missing a few key pieces.
The good news? Most of the time, the fix is simpler than you think. So instead of starting over from scratch, let’s talk about the biggest funnel-killers I see and how to fix them fast.
You’re Asking for Too Much, Too Soon
People don’t want to marry you on the first date. Ease them in. Lead with value, not a pitch.
Fix it: Start with an irresistible freebie and a short nurture sequence.
If your funnel jumps straight to the sale, without offering a warmup or any real value, you’re coming in hot. And not in the good way. People need time to get to know you, understand how you help, and trust that you’re the right guide for them.
That’s why I always recommend starting with a freebie. Make it helpful, focused, and easy to consume. Then, follow up with a short email sequence that continues the conversation. No hard pitching yet. Just showing up, delivering, and building connection.
Think of it as a slow dance, not a sprint.
Your Call to Action (CTA) is Confusing – Or Missing
If people don’t know what to do next, they won’t do anything.
Fix it: Every step of your funnel should have one clear CTA. Just one.
A strong funnel isn’t just about what you say—it’s about what you ask them to do. If your call to action (CTA) is vague, hidden, or competing with five other buttons, your audience won’t take action. Not because they’re not interested, but because they’re overwhelmed.
Every step in your funnel should lead to one clear next move. Do you want them to download the guide? Book a call? Watch a video? Great. Just pick one and make it obvious.
And please—say it more than once. Add your CTA to buttons, under images, even in your email P.S. sections. Lead your people with clarity.
The Messaging Doesn’t Match What They Signed Up For
Bait and switch = instant unsubscribe.
Fix it: Keep the language consistent from ad to opt-in to email.
Nothing erodes trust faster than a funnel that over-promises and under-delivers. If your opt-in says one thing and your emails say another? Your subscribers are going to bounce. Fast.
The fix here is all about consistency. Your ad, your landing page, your freebie, and your follow-up emails should all speak the same language—both in terms of messaging and tone.
Ask yourself: Does the experience feel cohesive from start to finish? If the answer is no, tighten it up. This doesn’t just build trust—it increases conversions.
It’s Too Long
If it takes 12 steps and 37 emails to get to the offer… you’ve lost them.”
Fix it: Shorten the path to the transformation. Guide > maze.
I love a solid nurture sequence, but at some point, more steps = more confusion. If your funnel feels like a scavenger hunt, you’re losing people before they ever see your offer.
Instead of stretching things out, focus on getting them to the transformation faster. This doesn’t mean rushing—but it does mean cutting out unnecessary fluff. Every email, every page, every button should move them forward, not in circles.
A great funnel is like a tour guide: it shows people the path and makes the journey feel smooth, not exhausting.
If you’re sitting here nodding along thinking, “Okay… maybe my funnel does need a little love,” — good news: this isn’t a problem, it’s a pivot.
Most funnels don’t fail because of one big thing. It’s usually a few small missteps that add up.
The better news? You can fix all of this. Start with clarity. Lead with value. Simplify the path. And above all—make your funnel feel like an invitation, not a demand.