It starts with something small. You resend the same onboarding email – for the fifth time this month. You copy-paste that client reminder, update the date, and hit send. You manually log a payment, upload a contract, tweak a form. Just this once. Just real quick.

But a few minutes here and there add up quickly and then all of the sudden, “real quick” becomes a couple of hours… Before you know it, your business is running on tasks that only live in your head and habits that require your constant presence.

When people think about branding, they usually think about the visuals: colors, fonts, photos, and messaging. And while those elements matter, there’s another layer that tells your clients just as much about your business: Your systems.

Are you an online coach who dreads marketing but knows you need to grow your email list? You’re not alone. Marketing can feel overwhelming, especially when you’re juggling client work, program creation, and everything else on your plate.

Here’s the good news: growing your email list doesn’t have to be hard or time-consuming. With a few simple systems in place, you can automate list-building and focus on doing what you love—coaching.

In this post, I’ll walk you through 5 simple systems that will grow your email list and nurture those leads into paying clients—without requiring hours of effort every day.