It starts with something small. You resend the same onboarding email – for the fifth time this month. You copy-paste that client reminder, update the date, and hit send. You manually log a payment, upload a contract, tweak a form. Just this once. Just real quick.

But a few minutes here and there add up quickly and then all of the sudden, “real quick” becomes a couple of hours… Before you know it, your business is running on tasks that only live in your head and habits that require your constant presence.

Let’s Retire the Word Hustle, Shall We? Back when I was taking on every project and saying yes to all the things, it felt like the only way to build momentum. I was juggling client work, patching together workflows, and responding to every email like it was urgent. The hustle was constant—and honestly, expected.