The Essential Guide to Kartra Sales Page Hierarchy (H1, H2, etc).
You've spent hours crafting the perfect sales page. Your message is clear, your offer is irresistible, and your call-to-action is positioned perfectly. You hit publish, sit back, and... crickets.
What went wrong?
The answer might be hiding in plain sight: your heading structure.
The Foundation That Everyone Ignores
Here's a truth bomb most online entrepreneurs don't want to hear: Google doesn't care how brilliant your content is if it can't understand it. And your readers? They're skimming. Always skimming.
Your heading hierarchy (those H1, H2, and H3 designations), is the architectural blueprint that makes your content accessible to both search engines and human eyeballs. Mess it up, and you're essentially building a mansion without walls.
What Each Heading Actually Does (And Why It Matters) (This is a H2)
Your H1: The Promise You're Making (This line is a H1)
Think of your H1 as your homepage headline or book title. It's the single most important text element on your page, and you get exactly ONE per page.
Your H1 tells Google: "Hey, this entire page is about THIS topic." It tells your reader: "This is the transformation I'm offering you."
If your H1 says "Blog Post" instead of something compelling like "How to Triple Your Email List Without Running a Single Ad," you're leaving money on the table.
Your H2s: The Roadmap Through Your Content
H2 tags are your chapter titles. They break your content into digestible, scannable sections that let readers know exactly what they're getting into.
Smart marketers use H2s strategically. Each one should answer a specific question or address a particular pain point. When someone lands on your page and scrolls quickly (and they will), your H2s are what convince them to stop and read.
Example structure:
Problem (what's keeping them up at night)
Agitation (why it's worse than they think)
Solution (your framework or approach)
Proof (why it works)
Action (what to do next)
Your H3s: The Deep Dive Details
H3s are your subsections. They live inside your H2 sections and provide additional organization for complex topics.
Not every section needs H3s, but when you're teaching a multi-step process or breaking down a complicated concept, H3s become your best friend. They keep readers oriented and prevent that overwhelming "wall of text" feeling.
Paragraphs: Where the Magic Happens
This is your body copy—the actual words that persuade, educate, and convert. But here's the catch: if your paragraphs aren't organized under proper headings, they're just noise.
Great paragraph text under a proper heading structure flows naturally. It elaborates on the promise made in the heading above it. It delivers on expectations.
The SEO Advantage You're Missing
Search engines are sophisticated, but they still need help understanding what your content is about. Proper heading hierarchy gives Google a clear content outline.
When you use headings correctly:
Google can feature your content in rich snippets
Your pages rank for more long-tail keywords
Your content gets indexed faster and more accurately
You have a better shot at position zero (the featured snippet)
But when you slap "H1" on every subheading because you like how it looks bigger? You're confusing the algorithm and tanking your SEO potential.
The User Experience Factor
Let's talk about your actual readers for a moment. Studies show that 79% of people scan web pages rather than reading word-for-word. Your heading structure is what makes scanning possible.
Good headings:
Guide the eye down the page
Create natural stopping points
Make content feel less overwhelming
Help readers find exactly what they need
Improve time on page (which Google notices)
Without proper hierarchy, your content becomes an intimidating blob of text that people bounce from faster than you can say "high bounce rate."
The Accessibility Issue Nobody's Talking About
Here's something most marketers completely miss: proper heading structure is crucial for accessibility.
People using screen readers navigate content by jumping between headings. If your heading structure is broken or illogical, you're effectively locking out a portion of your potential audience. That's not just bad business—it's inconsiderate.
How to Actually Implement This (The Kartra-Friendly Way)
In your Kartra page builder, implementing proper heading hierarchy is straightforward:
Always start with ONE H1. Use it for your main page title or headline. This is your most important keyword-optimized heading.
Use H2s for major sections. Every time you shift to a new main idea, that's an H2. Think of these as the answers to questions your audience is asking.
Add H3s when you need subsections. If you're explaining a process within an H2 section, use H3s for each step. Keep the hierarchy logical.
Never skip levels. Don't jump from H1 to H3. The structure should flow: H1 → H2 → H3. Think of it like an outline—you wouldn't have a 1.a without first having a 1.
Write your paragraphs under the appropriate heading. Each paragraph should elaborate on the heading above it.
The Quick Audit You Need to Do Right Now
Open your most recent pages. Ask yourself:
Does each page have exactly ONE H1?
Do your H2s clearly break up the content into logical sections?
Could someone understand your main points by reading only the headings?
Does your heading structure follow a logical flow?
Are your most important keywords in your headings naturally?
If you answered "no" to any of these, you've got work to do.
Your Next Step
Proper heading hierarchy isn't sexy. It won't make your friends gasp when you share your latest funnel. But it's the foundation that separates content that converts from content that collects digital dust.
Start with your highest-traffic pages first. Fix the heading structure. Then watch your time-on-page metrics, your search rankings, and yes—your conversions—start to improve.
Because at the end of the day, the best content in the world is worthless if nobody can find it, read it, or understand it.
And that all starts with something as simple as an H1 tag.