You don’t want to be that person. The one who keeps showing up in someone’s inbox like a pop-up ad. The one who follows up three times and starts to sound a little desperate. The one who turns a thoughtful connection into a hard sell. You want to be helpful. Encouraging. Professional. And yes – still visible. The good news? You can follow up in a way that feels like a service, not a sales pitch.

It’s time we talk about email. You know, that magical little inbox moment when someone actually opens your newsletter, clicks through your offer, or replies to say, “This was exactly what I needed today!” Email marketing is still one of the most powerful tools we have in online business – but it also comes with rules.

Funnels can be a beautiful thing—when they’re built with strategy and clarity. But if you've been pouring time, energy, and tech into your funnel only to hear crickets, you're not alone. I’ve worked with so many smart entrepreneurs who have great offers, but their funnels are either confusing, overwhelming, or just missing a few key pieces.