Four Phases of Moving Software Platforms

As a Kartra Certified Business Consultant & Technical Expert, I have witnessed firsthand the transformative power of moving a business onto a unified, all-in-one platform. Yet, I’ve also seen the anxiety, the delays, and the outright failures that plague poorly planned migrations. Switching the core technology that runs your business, from your email marketing to your sales funnels and membership sites, is not a task to be taken lightly. It is a strategic business decision that, when executed correctly, unlocks massive growth and efficiency.